You work at Amazon and noticed that in general Amazon customers who create a new online profile/account tend to wait 2 months before placing any order. Amazon would like to change that behavior and reduce it to 1 month.

 

 ANSWER ALL QUESTIONS BELOW

1) Under CASL, do you have express consent after someone creates an online profile/account on your website 

2) What is the campaign idea (I am not looking for the exact campaign name but just the main idea) 

3) What kind of content would you prefer to send in an automated email? 

4) What will be the main KPI (stick to one) that you will be monitoring while the campaign is running?

5) What will be the main data that you will need to have access to when doing your report? 

6) When will you be sending the first automated email to those customers (e.g. what will be the timing)?

7) How many emails will you be sending to customers who fall into the journey? 

8) When will you decide to stop sending such automated emails to customers who fall into that campaign?