"You work for a digital marketing company that has been approached by a leading company (identify company and sector -Hospitality) in South Africa. The company wants to improve its social media and digital marketing strategy. Identify key factors that would help that company to develop their strategy and report for their Board of Executives. Identify their current position and strategies they are using, how the position and strategies limit their current capabilities, the options available to them and the main recommendations for an enhanced social and digital marketing strategy."