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You work for a domestic beer manufacturer based out of Hoboken, NJ. The executive team is reviewing ways to understand their target market and improve
You work for a domestic beer manufacturer based out of Hoboken, NJ. The executive team is reviewing ways to understand their target market and improve business operations. Which of the following statements most likely reflects what the firm should do regarding mapping strategic groups?" The firm should scrap the horizontal axis and only focus on the vertical axis. This way they can eliminate unnecessary information. The firm should leave both the horizontal and vertical axis but come up with new parameters to measure success. The firm should use both a horizontal and vertical axis; using price on the vertical axis and number of beers sold on the horizontal axis. The executive team should not consider mapping strategic groups as it is a waste of time. There is not enough information to answer this
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