Question
You work for a marketing research firm that has recently gotten a contract from a high-end jam manufacturer. You take taste test then comparing propensity
You work for a marketing research firm that has recently gotten a contract from a high-end jam manufacturer. You take taste test then comparing propensity to purchase scores (1=will never ever purchase to 7=definitely will purchase) for two new flavors of high-end jam - kiwi-boysenberry and mango-lime. You run a repeated-measures t-test and find the following:
kiwi-boysenberry mean = 4.6
mango-lime mean = 6.5
n = 100
degrees of freedom = 99
t = 3.67
p=.024
put down a paragraph reporting the results of this experiment for your client. Assume that your client has a good working knowledge of statistics and so would like the results reported to them in both prose and numeric formats.
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