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You work for a room fragrance brand. An opportunity has come up to switch to a cheaper supplier for one of the room scent ingredients.

You work for a room fragrance brand. An opportunity has come up to switch to a cheaper supplier for one of the room scent ingredients. This switch would lead to a slightly different smell. Smartly, you conduct a blind discrimination test in the laboratory to find out how many of your customers can truly detect this difference in smell. After you have analyzed the data from the test, you estimate that 50% of the customer population are "true detectors."
You can assume that the calculation was done correctly.
If you switched ingredients as described above but did not announce any changes to the product, what proportion of customer in the marketplace would you expect to notice the difference in smell?
Exactly 50%(i.e., the same as in the lab)
It is impossible to predict based on the information given
More than 50%(i.e., more than in the lab)
Less than 50%(i.e., fewer than in the lab)

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