Answered step by step
Verified Expert Solution
Question
1 Approved Answer
You work for a room fragrance brand. An opportunity has come up to switch to a cheaper supplier for one of the room scent ingredients.
You work for a room fragrance brand. An opportunity has come up to switch to a cheaper supplier for one of the room scent ingredients. This switch would lead to a slightly different smell. Smartly, you conduct a blind discrimination test in the laboratory to find out how many of your customers can truly detect this difference in smell. After you have analyzed the data from the test, you estimate that of the customer population are "true detectors."
You can assume that the calculation was done correctly.
If you switched ingredients as described above but did not announce any changes to the product, what proportion of customer in the marketplace would you expect to notice the difference in smell?
Exactly ie the same as in the lab
It is impossible to predict based on the information given
More than ie more than in the lab
Less than ie fewer than in the lab
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started