You work for a senior consultancy firm that specializes in providing e-commerce solutions for companies. You have been asked to specify and design a mobile application for an e-commerce business of your choice. The application should exploit the location-based services of GPS that are available as a result of it running on a mobile application.

1: Provide a detailed SWOT analysis of your chosen application in relation to the current market alternatives and the market place in general. Your SWOT analysis should specifically examine your proposals strengths, weaknesses, opportunities, and threats. You must consider all issues systematically. First, look into the ecommerce proposal and identify its strengths and weaknesses, then provide a review of the environment by identifying potential future opportunities and threats.

2: Describe the chosen target audience for your mobile application in terms of demographics, such as gender, income, location, behavior patterns (lifestyle), consumption patterns (purchasing habits), digital usage patterns, and buyer personas.