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You work for an online retail company. The marketing team has been promoting a next-day delivery guarantee, but the logistics team is often unable to
You work for an online retail company. The marketing team has been promoting a "next-day delivery guarantee," but the logistics team is often unable to meet this promise. Which gap does this situation represent? Gap 5: Customer Gap Gap 2: Policy Gap Gap 1: Knowledge Gap Gap 4: Communication Gap
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Management Information Systems Managing the Digital Firm
Authors: Kenneth C. Laudon, Jane P. Laudon, Mary Elizabeth Brabston
7th Canadian edition
133156842, 9780133577099 , 978-0133156843
