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You work for Apple and they released a social media campaign to promote its new phone. After the social media campaign, the company publishes a

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You work for Apple and they released a social media campaign to promote its new phone. After the social media campaign, the company publishes a series of blogs and articles about the phone and sets up hotlines so people can call to inquire more information about the phone and its release date. At which stage of the adoption process are consumers operating? adoption awareness trial evaluation interest Bambaw is a successful company developing sustainable shaving-related products for all genders. It continuously spends money on research and development and produces products that feature improvements to existing technologies, including carbon neutral and ergonomically superior handie designs. Bambaw coordinates many small focus groups comprising people who shave. They do this to maintain its success in new product development and to gain insights into what people value in a razor/blades/shaving system. At which step of the new-product development process is Bambarw when it conducts these focus groups? idea generation step commercialization step business analysis step screening step development step

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