Question
You work for Calvert-Lewin Experiences Ltd. The company specializes in the provision of trips for tourists in and around the major cities of Australia. Your
You work for Calvert-Lewin Experiences Ltd. The company specializes in the provision of trips for tourists in and around the major cities of Australia. Your manager is currently investigating introducing a new product, which is 'Luxury' helicopter rides over the Hunter Valley in NSW. Each trip would be 50km in total.
Your manager wants you to use cost-volume-profit analysis in order to help assess the plan's feasibility, via Microsoft Excel software.
She provides you with the following estimated data:
- Selling price per trip: $630 (total for 3 customers - trips only run with 3 customers)
- Costs:
- Fuel: $50 per trip
- Gourmet snack per customer: $45
- Helicopter rental per month: $20,000
- Insurance per month (unlimited trips): $1,000
- Pilot costs: $4,000 per month plus $120 per trip
Maintenance costs are difficult to estimate but data from a similar company in a different location shows that these monthly costs were $9,000 when 5,000 km were flown and $5000 when 1,500 km were flown.
Your manager has also undertaken some limited market research and is not aware of any other business currently offering this product in the Hunter Valley. However, she also found that one business did offer a similar product before the covid pandemic hit and it provided around 3 trips per day but struggled to make a profit. Also, she is mindful that after covid things are changing quickly as restrictions ease. She believes the estimated cost data above may be conservative and that lower costs (particularly for helicopter rental and pilot costs) may be possible.
REQUIRED: Calculate the following based on the estimates given:
1) The Break-even point in trips per month
2) The Break-even point in dollars of revenue per month
3) Assuming a profit after tax requirement from the Helicopter trip business of $120,000 per year and a tax rate of 30%, calculate:
- Trips required per month to obtain target profit
- The revenue required per month to obtain target profit
Your manager has requested that the spreadsheet is easy to use for 'What-if' analysis - so she would like to be able to change some of the inputs to see the impact on the calculations above - for example, if the Helicopter were able to be rented more cheaply or the selling price was increased.
4) To provide context to your analysis and offer recommendations as to whether this business should be undertaken. Issues to consider include (but are not limited to):
- Research into real-world competitors and information
- Limitations of CVP analysis
- The impact of changes to variables (inputs) on the results
- Whether the business should be undertaken even though a loss is expected
- The risks and rewards of the business
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