You work for Hello Fresh.

Describe the purpose of a marketing mix and how you plan to act on the key areas below.

a. Product
Describe your product/service offering. What need does it fulfill in the market place?
Is there a consumer demand for it or is it new to the market?
Are there secondary products to compliment your product/service?

b. Place - describe where your business will commence operations and conduct the distribution of the product/service. Is it storefront, online, workshop etc?
?

Type of Channel Example: Online, Face to face etc List all the products/services sold via this channel Example: prints, consulting service, graphic design What % of overall sales do you expect to sell via these products/service channel? Example: 35% What are the advantages of using this channel for the product/service Keep overheads low Streamline services