You work for JustRipTheStickersOff, the parent company that produces the popular Rubik's Cube. Globally, your company enjoys sales of $885 million from the standard six-color Rubik's Cube, but pressure has been building to switch to only two colors to make things easier for players. To alter the manufacturing process and initially advertise the new bi-color Cube (tagline: "It's Two Easy!") will cost the company about $35 million. Under what conditions would your company consider it worthwhile to switch to the two-color Cube?