1. You work for Mooneys Consulting. They have assigned you to an engagement with Anavrin a healthfood caf based in Los Angeles. The company currently only produces and sells organic sandwiches, pastries, coffee, and smoothies. They currently spend anywhere from $5,000 to $25,000 per year on marketing with the majority of this being on billboards and viral media targeted at the Los Angeles market. They maintain all their records within an Access database. They have provided you with access to their database which contains the last eight years of data about the company, including all sales, spending, customers, vendors, and employees. Anavrin has hired Mooneys Consulting (You) to determine if their advertising budget and approach is optimal.

Required: Below, write each step of the IMPACT cycle then determine the steps you would take pertaining to this specific engagement for each step of the cycle. Be specific on what actions you would take, writing at least 3 sentences describing your actions for each step.