You work for Worldwide computers and have three brands in that market, the Terminator, the Growler and the XCaliber. Here are the components: Engine from biggest to Mower deck (from fewest # of most fuel efficient) Attachments* passes to most maneuverability everything Mega Max $ 200 (20) $ 100.00 48" $100 Mowin' Mania $ 175 tons (15) $ 75.00 $50 Moderate $ 150 lots (10) $ 50.00 $60 Milly Vanilly $ 125 some (5) $ 35.00 $80 40" Lite Bite $ 100 none $ 0.00 * attachments may include, but are not limited to: cup holders, racing stripes, limited slip differential, chains, snow plow package, deer repellent, woodchuck-proof front bumper, etc.) Here are the target markets and what they say they want: Suburban Gregarious Commandos Gardeners | Mowing power/gas mileage more power lower price simplicity/complexity more programs simpler | faster/ more maneuverable fastest can mow tight spaces ideal price $ 300 $ 250 Natural Newbies good value usability faster $ 150 Here are the brands: The Terminator (target market: Suburban Commandos): Mega Max engine All attachments 48" mower deck Price $200 $100 $100 $400 The Growler (target market: Gregarious Gardeners): Lite Bite engine Lots of attachments 36" mower deck Price $100 $50 $ 60 $210 The XCaliber (target market: Natural Newbies): Milly Vanilly engine $ 125 Some attachments $ 35 28" mower deck $ 60 Price $210 In the short run, it is too expensive to alter the models. What suggestions do you have for brand management (in the short run)? You cannot change the price of any brand. Maximum number of characters (including HTML tags added by text editor): 32,000 Show Rich-Text Editor (and character count) You work for Worldwide computers and have three brands in that market, the Terminator, the Growler and the XCaliber. Here are the components: Engine from biggest to Mower deck (from fewest # of most fuel efficient) Attachments* passes to most maneuverability everything Mega Max $ 200 (20) $ 100.00 48" $100 Mowin' Mania $ 175 tons (15) $ 75.00 $50 Moderate $ 150 lots (10) $ 50.00 $60 Milly Vanilly $ 125 some (5) $ 35.00 $80 40" Lite Bite $ 100 none $ 0.00 * attachments may include, but are not limited to: cup holders, racing stripes, limited slip differential, chains, snow plow package, deer repellent, woodchuck-proof front bumper, etc.) Here are the target markets and what they say they want: Suburban Gregarious Commandos Gardeners | Mowing power/gas mileage more power lower price simplicity/complexity more programs simpler | faster/ more maneuverable fastest can mow tight spaces ideal price $ 300 $ 250 Natural Newbies good value usability faster $ 150 Here are the brands: The Terminator (target market: Suburban Commandos): Mega Max engine All attachments 48" mower deck Price $200 $100 $100 $400 The Growler (target market: Gregarious Gardeners): Lite Bite engine Lots of attachments 36" mower deck Price $100 $50 $ 60 $210 The XCaliber (target market: Natural Newbies): Milly Vanilly engine $ 125 Some attachments $ 35 28" mower deck $ 60 Price $210 In the short run, it is too expensive to alter the models. What suggestions do you have for brand management (in the short run)? You cannot change the price of any brand. Maximum number of characters (including HTML tags added by text editor): 32,000 Show Rich-Text Editor (and character count)
