You work in the Marketing Department of a national, pre-owned car retail chain. You've been placed in charge of the team spearheading a new marketing campaign. The team is tasked with capitalizing on new virtual reality technologies to attract customers and increase customer satisfaction. You've been given a lot of leeway to "think outside the box" on this project, and the plan is to pilot the project in a few small markets before taking the campaign to the national level. Your team has brainstormed many possibilities. The consensus is to develop an alternative reality app that customers can use while shopping for vehicles on your stores' car lots, and then again after they purchase the vehicle. One of your associates posed the idea that the app could show specifications and historical details about each vehicle as the customer explores the car lot. Then the app could show basic operational, maintenance, and repair procedures for each type of vehicle after purchase. The team loved the idea and is ready to move forward with the next steps. As you prepare project details for the software developer, you have to make a few key decisions. You've already decided to use cloud technology to