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You work tor a company based In the united states, wnicn manuractures cars, and has decided to pursue international expansion opportunities in Africa. In order
You work tor a company based In the united states, wnicn manuractures cars, and has decided to pursue international expansion opportunities in Africa. In order to achieve some economies of scale, your strategy is to minimize local adaptation. Focusing on two EAC (eastern African Community : Republics of Burundi, Kenya, Rwanda, South Sudan, the United Republic of Tanzania, and the Republic of Uganda, prepare a report for the board of directors that features aspects of the productls where adaptation to local conditions will be essential. Your report must use the following structure: influence strategic choice in the two countries . The different global strategies ( long Term strategies} and which one shouid be persued How the company is likety to increase its profit through the global expansion (60 marks) >Summary, conclusions and recommendations to the board You will be assessed on: (40 marks) . The strength of your analysis, and soundness of your arguments . Your ability to think critically . The quality of your recommendations as reflected in their practicality and the extent to which they link to your analysis ' The technical quality of your report, particularly, the use of authentic well referenced sources Maximum length: 12 pages including references
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