In performing strategic management case analysis, you can find information about the company’s actual and planned strategies. Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be the best among all feasible alternatives. This exercise gives you experience conducting library and Internet research to determine what Nestlé plans to do in 2015–2017.

Instructions

Step 1 Go the Nestlé’s corporate website as well as the www.finance.yahoo.com website. Locate information about Nestlé’s recent strategic actions.

Step 2 Prepare an one-page report titled “Strategies Being Pursued by Nestlé in 2015–2017.”