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You work with OTEN Events who is organising the annual Mud Muster at Nowra on the South Coast, NSW early next year. It is expected

You work with OTEN Events who is organising the annual Mud Muster at Nowra on the South Coast, NSW early next year. It is expected that there will be in excess of 5000 participants of varying age groups and cultural groups and a range of special needs.

Transport to the event is by car, train or bus with the majority expected to be arriving by car. Event registrations will commence a minimum of 3 months prior to the event with the majority of participants expected to pre-register.

Answer the following questions in relation to this event:

1.What type of event is this?

2.What products and services might you need to stage this event?

3. Briefly describe three (3) current issues or trends in the event industry related to this event. For example the use of social media by attendees to broadcast negative aspects of an event such as a poor customer experience.


4. Impact of events:

  • a) Explain the potential social, environmental and economic impact of this event on the local community. In your answer consider the positive and negative effect on employment, local amenities, community and local facilities.


b) How can the event organisation and event venues work to minimize any negative social or environmental impact on the local community?


5. The events sector of the tourism industry often works with various other industries while coordinating events. Which other industries might be involved in this event? (for example hospitality)


6. Many event organisations aim to reduce the environmental impact of events wherever possible. International Organisation for Standardization 20121 Event Sustainability Management Systems was created to provide the framework to help identify potentially negative social, economic and environmental impact of events and then remove or reduce negative impacts through improvements in the planning and processes.

Research ISO20121 and briefly explain how using these principles might benefit an event such as the one outlined in the scenario.


7. Event related technology:

Using the internet, industry publications, reputable event management organisations and discussions with experienced industry personnel briefly outline two (2) current and emerging types of technology that could be used for this event and then describe how this technology could enhance the quality of work performance for this particular event.

Technology Benefits of using this technology at the event


E.g. CAD (computer-aided design)


E.g. Use of this helps the event manager plan and modify the venue layout and movement of participants when planning the design of the event.










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