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You would like to improve the food and beverage per cap at your basketball tournament from a historical $4.00 to $5.00, a 25 percent increase.
You would like to improve the food and beverage per cap at your basketball tournament from a historical $4.00 to $5.00, a 25 percent increase. How can you achieve this by rais-ing or lowering the prices on existing items at your concessions stands? Are there other ways of increasing the per cap?
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