Your assignment is to write 3 pages Case Study summary on the provided HBR research article titled as "The Value of Experience: Customer Needs Top the Innovation Agenda". Your emphasis will be on "Statement of the problem or issue discussed", the article's purpose, approach or methods used, and summarizing major conclusions. The bulk of your critique, however, should consist of your qualified opinion of the subject covering the following:

Is the title of the article appropriate and clear?

Your understanding of facts and interpretation?

Is all of the discussion relevant?

Have any ideas been overemphasized or underemphasized? Suggest specific revisions.

Are the author's statements clear? Challenge ambiguous statements. Suggest by

examples how clarity can be achieved.

article name: The Value of Experience Customer Needs Top the Innovation Agenda