Your bakery paid $360 to set up a booth at a local festival, to try to reach new customers. Of the many people that you expect to visit the festival, you figure that you-could contact 320 of them who might become customers of your bakery. Customer lifetime value for your bakery customers averages $168. If there is a 29% chance of converting one contact into a customer, what would be the value to the bakery of one of these customer prospects? Rounding: penny.