Your bionic hearing device (often referred to as a 'bionic ear' has been a great success. Indeed, you with Zen wish to now develop and bring to market a 'bionic eye' to nicely complement your bionic ear from 'All-Things-Bionic'. The technical development stage of the 'bionic eye' will cost an estimated USD280m and you know that this is just the beginning of expenditure to bring this product to market either as a division within 'All-Things-Bionic' or as a separate stand-alone venture. Early-stage market research already indicates a potentially enormous market world-wide for your proposed product. You'll need to present this intrapreneurial venture (as it is called if you develop this venture from within 'All-Things-Bionic') to prospective investors.

Question: Present your marketing mix strategy with clear reasoning for your approach taken to each mix element (the 'P's) to promote the bionic eye.