1. Your boss allocated a $24, 500 budget to your marketing department for advertisement purposes. Knowing that historically, your website had, on average, a 55% bounce rate, what would be your CPC if 75 people bounced off your website due to a set time-out?

2. What would be your budget for the entire if your marketing campaign had a $335 CPA per quarter (every 3 months) and you ended up charging 80 customer credit cards and dispatched 239 units of product to their home addresses?

3. Every time you grant your prospective customers access to a proprietary software that helps them with managing their mortgage, it costs your company $27 per lead, in addition to $4350 for a Facebook ad. Last month, 700 people filled out a survey on your website. What was your CPL last month?

4. You know that an ideal ROAS ratio for most online marketing campaigns is 4:1. You have given the task of generating $100, 000 in sales this fiscal year. How much should you request as a marketing budget to achieve a $3.80 return for each dollar spent in your budget?

5. Jasmine is a very happy customer with your business for 4.5 years, only 75% of a typical customer life with your company. Recently the accounts team has noticed that she spends $27, 000 annually. Please calculate the CLV for Jasmine to discover how valuable she is to your business.

6. Jasmine is amazing! Her annual spending is much different than your average customer. The average customer spends $850 annually. What is the CLV for your average customer? What is the difference in annual spend between Jasmine and your average customer?