Question
Your boss, Red, comes to you with a marketing idea for the grand opening of the new restaurant location. He would like to use a
Your boss, Red, comes to you with a marketing idea for the grand opening of the new restaurant location. He would like to use a slogan he says he just invented to create buzz for the opening day. He then proceeds to confidently bellow the following in his best advertising voice: "Red's fried chicken is lip-lickin' good!" He eagerly asks what you think.
Red is convinced that this new slogan is what the chain needs to open the fourth location but wants your advice. Do you see a possible ethics violation that you should tell Red about if he uses this slogan?
1.Yes, it might be considered trademark infringement.
No, there is no apparent ethics violation.
Yes, it might be considered false advertising.
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