Your boss wanted you to brainstorm a few ways of moving the demand curve outward. Basically you want to

make people want to eat ice cream in winter. You have to come up with a few ideas and briefly discuss their pros

and cons and provide a basic feasibility analysis.

Of the marketing strategies, your boss knows something young consumers know: social media (God bless him).

He'd heard that Instagram/TikTok celebrity influencers can move items tremendously. For example, Starbucks is

facing an influx of custom orders due to TikTok videos (See the Appuccino article in Canvas). He wanted you to

study campaigns using influencers.

How much does it cost to have Instagram/TikTok influencers do the promotion? Use internet search to find

out. Is it worth it?