Question
Your brother is a manager at (dates) company in Jeddah. The company has been established 20 years ago. The company, called Jeddah Dates, has stores
Your brother is a manager at (dates) company in Jeddah. The company has been established 20 years ago. The company, called Jeddah Dates, has stores all over the Kingdom. The company has started employing e-commerce three years ago.
You should ensure that the answers are logical for the dates/tamar company based on the brief scenario, rather than just that can suit any businesses. Also, when you write explanations, make sure your answers are related to this company.
(a) From your conversations with your brother, you know that his company has never encountered any fraud or security problems in their e-commerce operations. Your brother wants to learn more about security and fraud issues that his company could face. Explain to himtwopossible problems that the company could face within e-commerce.
(2 marks)
(b) The company is thinking to expand globally via e-commerce. They are considering several countries including Indonesia as there is a big Muslim population there and they know it is sunnah to eat dates. Another country they are thinking to enter is China as the people in China are health conscious and have recently discovered the health benefits of dates.
Your brother thinks this is a great idea, but you prefer for him to consider this move properly as he will be the person the company will blame if it is not successful.
i.Provide and explaintworeasons that this global expansion might not be successful.
ii.Provide and explaintwopossible solutions to the challenges that you mentioned in 2(b)(i) above.
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