Your business plan must include the following: - Clear title - Table of contents - Introduction (short description of the business - product - services and its location) - The main goal / objectives - Vision - Market research (target market, SWOT Analysis etc.) - Marketing Plan - Advertisement - Identify competitors - Outline your financial needs (staff, materials, rent, purchase, advertisement expenses, technology etc.) - Possible investors - Action plan (dates, season, implantation of actions etc.) - Hypothetical speaking Conclusion