Your business team at large company found that prices have increased by 7% across its products during current quarter when compared to the same quarter last year. The business team also found that the sales volume dropped 1% overall in the current quarter. The team found that this relates to a decrease demand in several of the company's product lines.

Part A: Based on these finding, what is the own-price elasticity for the company's brands? Show your work and explain.

Part B) The findings of the business team also found that organic revenue increased by 8% in the most recent quarterly report. This value that does not include any deal or currency changes,. Based on this data, is the company's products price elastic or price inelastic?

Part C: Using Excel, create a linear demand curve and a graph that shows the associated total revenue. Be sure to include the price increase on the demand graph.

Part D: Use the graphs created in Excel to explain your thinking and approach your business team will use to solve this problem.