Your central challenge is to convince your colleagues that a dramatic change in the organization's strategy and products is necessary and that environmental sustainability is one of the keys to the firm's future. This challenge is somewhat complicated by the fact that you must influence the rest of the organization without the formal authority to command employees' attention, and there is no generally perceived need to change at this moment because of the firm's return to normal profitability. However, you do have a reputation for being competent and trustworthy, and this reputational capital will be invaluable to you as you take on this new challenge.