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Your CEO has asked you to evaluate whether the firm should launch a new product. Information provided by the consultant is as follows: $20,000 has

Your CEO has asked you to evaluate whether the firm should launch a new product. Information provided by the consultant is as follows:

  • $20,000 has been spent on doing a market survey, and this cost has been incurred regardless of whether the project is done or not.
  • initial investment: $120,000 composed of $50,000 for the plant and $70,000 net working capital (NWC)
  • Profits of $34,000 every year for 3 years after which the project ends and NWC is recovered. No salvage value for the plant
  • For a discount rate of 11%, what is the NPV?

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