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Your client is a new winery that has hired you to build its new website. This means you are building a brand new website for

Your client is a new winery that has hired you to build its new website. This means you are building a brand new website for your client, not starting with an existing site.

  1. Develop a website map which should include a list of main and sub navigation for the site along with a brief explanation of what would be included on each page. There is a sample in chapter 3 in your text (please remember that this sample is for marketing agency. That means you might not have all the same pages that they do.
  2. Develop an inventory list of assets you recommend the client put together (assets are explained in the chapter).
  3. Develop a call to action that should be used on the website.
  4. Using the steps to blogging success from chapter 5 please provide your recommendations for a blog to be included on this site. Here's a good article to help you better understand the purpose of a blog and how to use it.
    • Voice: What tone of voice should this blog should have?
    • Theme: Please explain the theme you recommend for this blog. Remember to be specific and provide rationale.
    • Content: What content should be included on this blog? One way to think about this is to give some examples of blog posts that you would recommend be written. I would also think about who should be writing them.
    • Design: Please provide some suggestions for the overall design of the blog. Color, images, design, how will it catch the eye? You may want to relate this back to the overall design of the website. SEO: What tags should be included on this blog page?

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