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Your client is uncertain about the factors to consider when defining segmentation hedges. What advice would you provide? * A) Set segmentation hedges based on
Your client is uncertain about the factors to consider when defining segmentation hedges. What advice would you provide? * A) Set segmentation hedges based on your intuition and best guess. B) Consult...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
