Your colleague Shane wants to add contextual marketing to all of your company's landing pages by the end of this month. You respond by telling Shane that this isn't a recommended approach because:

It's easy to get overwhelmed and best to start small in your efforts.

Some content offers are for first$-$time visitors which means the landing page can't use contextual marketing.

It's only possible to personalize one section of the website at a time.

Your visitors will be confused by having different options on each landing page.