Your communications firm has been hired to develop a presentation targeted to High Net Worth (HNW) clients. The presentation should educate prospects about financial planning services and move them to call your client. Use the process for persuasive writing found in the textbook, the chapter 7 outline and the Power points. Make sure to:

* Educate yourself about financial planning

* Research the audience

* Shape the message

* Communicate product benefits

* Be aware of appropriate appeal (logical, emotional, character-based)

* Select a communication style

* Use a specific CTA

Why its important that everyone have a financial plan.

* Include a minimum of 5 Powerpoint slides.