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Your company currently offers two vacuum cleaners: the Tiger, an expensive top-of-the-line model and the Tortoise: an inexpensive basic model. You decide to add a
Your company currently offers two vacuum cleaners: the Tiger, an expensive top-of-the-line model and the Tortoise: an inexpensive basic model. You decide to add a new model, the Turtledove. Drawing on Ariely's "decoy effect," what should be the price and level of performance (top-of-the line versus basic) of the Turtledove so that the sales of Tortoise increase? Your company currently offers two vacuum cleaners: the Tiger, an expensive top-of-the-line model and the Tortoise: an inexpensive basic model. You decide to add a new model, the Turtledove. Drawing on Ariely's "decoy effect," what should be the price and level of performance (top-of-the line versus basic) of the Turtledove so that the sales of Tortoise increase
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