Your company has a new product to promote.  Your job is to come up with a marketing communications plan.  The target market for this product is not located in any one geographic area; nor are they isolated in any one demographic group.  The one thing they do have in common is that they tend to be frequent (2-3 hours/day) mobile phone users who are texting and viewing videos online. 

How could one promote this product?  

What platforms would be good to look into and why?

 Please cite