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Your company has been a one of the few producers of your product. You multisource one of your key inputs from nearly a dozen
Your company has been a one of the few producers of your product. You multisource one of your key inputs from nearly a dozen small suppliers, and have been nearly the only market for some of the suppliers you use. However, your product has recently become very popular, and a number of large firms who are not in your industry are making very noticeable preparations to enter your market as competitors. Do you change your purchasing strategy, and why? 12pt v Paragraph v BIUA V V
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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