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Your company has three brands in your portfolio with the following MROIS: Brand Blue MROI = 3.5 Brand Yellow MROI - 2.1 Brand Green MROI
Your company has three brands in your portfolio with the following MROIS: Brand Blue MROI = 3.5 Brand Yellow MROI - 2.1 Brand Green MROI = 2.9 You have an extra $200,000 to spend on advertising. MROI is the only information available, which of your brands would get the $200,000? You hired a consultant to assist you in the decision. They supported one of the other brands that you did not support. Explain why the consultants supported a different brand. (Answer in listing form.)
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