Your company is about to acquire a small firm whose growth has been about 35% per year. Quite a nice catch. The acquired firm has been strong in its particular market. Their financial statements have been fairly clear and revealing. However, your crystal ball is revealing a weak quarter due to shifts in the market as a whole.

Answer the following:

2. Which of the accounting data analytics type would you primarily use?
4. Briefly explain your reasoning and what typical accounting questions you would consider.