Your company is about to launch a new product into a mature market where your company has little or no consumer awareness. A heated discussion has broken out about the best way to "position" the offering. Sales wants to be able to sell to everyone, so they don't want any specific positioning stated and are willing to let the market decide" how they perceive it. Research and Development is telling you to focus on a particular product feature that they spent millions of dollars developing. Please explain to Sales and R & D what is wrong with their approaches and how positioning should be accomplished and why your approach is the correct one. (20 pts)