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Your company is choosing the price to charge for one of its products. The product provides a foot in the door for your business. All

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Your company is choosing the price to charge for one of its products. The product provides a foot in the door for your business. All else equal, the fact that the product provides a foot in the door, means the optimal price should be? Choose... What term do we use to refer to this type of product interaction? Choose... Briefly explain why a budget must be used as an evaluation tool in order for it to be effective as a control device. (30 words maximum)

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