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Your company is considering launching a new game for children ages 5-7. Below is a perceptual map of your potential competition. Each dot represents a
Your company is considering launching a new game for children ages 5-7. Below is a perceptual map of your potential competition. Each dot represents a toy or game that is already available and intended for children ages 5-7.
The new game is focused entirely on using math skills while playing. The game is inexpensive to manufacture so your company is currently planning to price it very low. What quadrant should your game be in?
Group of answer choices
A
B
C
D
Would you recommend entering the market in that quadrant? Why or why not?
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