Your company is considering opening a new factory in China. List sever al typical activities involved in each phase of the decision (intelligence, design, and choice).

2. Recall that a market basket analysis (a type of data mining) of conven ience store purchases revealed that customers tended to buy beer and diapers at the same time when they shopped. Now that the analysis uncovered this relationship exists, provide a rationale for it. Note: You will have to decide what the next question is.

3. American Can Company announced that it was interested in acquiring a company in the health maintenance organization (HMO) field. Two decisions were involved in this act: (1) the decision to acquire an HMO, and (2) the decision of which HMO to acquire. How can the use of BA assist the company in this endeavor?

4. Discuss the strategic benefits of business analytics.