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Your company is considering to adopt short-message service (SMS) marketing. A survey of 285 individuals found that one-sixth of them respond to SMS advertisement and

Your company is considering to adopt short-message service (SMS) marketing. A survey of 285 individuals found that one-sixth of them respond to SMS advertisement and the remainders totally ignore it. You will implement SMS marketing if there are at least 26% customers respond to SMS advertisement. Also, you feel comfortable to use 95% confidence level. What is your decision? Justify your answers with statistical inference.

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