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Your company is deciding between several carriers for its new distribution area. On various criteria, the carriers score as follows: Carrier A Carrier B Carrier

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Your company is deciding between several carriers for its new distribution area. On various criteria, the carriers score as follows: Carrier A Carrier B Carrier C Quality 5 7 5 Capabilities 10 8 Compliance 8 8 9 Price 7 4 4 Reputation 3 6 If Quality is worth 20%, Capabilities and Compliance issues each worth 15%, Price worth 25%, and Reputation worth 25%, which is the winning carr O Carrier A O Carrier B O Carrier C

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