Your company is designing a new mobile app that will replace frequent shopper cards.

Customers will be able to keep their frequent shopper card information on their mobile device. The app will allow customers to always have their shopper information for grocery stores, gas stations, restaurants, and other retail stores on their mobile devices.

The app will include a QR code for each retail outlet in the app.

Business will be able to better serve their customers, save money on printing and distributing the shopper cards, and communicate directly to customers through the app for savings and deals.

To start writing the charter, how would you summarize this project? Keep it simple by summarizing the project in one sentence.