Question
Your company makes tennis rackets which you sell through a specialty shop. You instructed the shop owner whose policy is to realize 40% margin on
Your company makes tennis rackets which you sell through a specialty shop. You instructed the shop owner whose policy is to realize 40% margin on anything s/he sells to sell them at $150.00 per racket. Your production cost and other expenses are below:
Factory Labor per racket | $15.00 |
|
Materials per racket | $20.00 |
|
Racket labels (per 5,000) | $500.00 |
|
Racket design | $20,000.00 |
|
Advertising | $10,000.00 |
|
Shipping to the store | $5,000.00 |
|
In addition to these expenses, you have negotiated an endorsement contract with Mr. Tiger Brown, your former roommate at The Celebrity Tennis Academy, who is now a fairly good professional tennis player. He charges $5.00 per tennis racket.
- What is your contribution?
- What is your breakeven volume in units?
- What is your break even in dollars?
- How many units would you have to sell if you want to realize a profit of $50,000?
- Suppose the market for your type of racket is 300,000. What share of the market would you have to capture in making the $50,000 profit?
- What share of the market would have to capture to breakeven only?
- Now, supposed instead of charging endorsement fee per racket as in stated in the question. Mr. Brown charges $50,000 flat fee which is treated as advertising expense. What then will be your breakeven volume?
Please show work. Thanks
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