Your company manufactures local delicacies and snacks from various parts of Malaysia which are presently locally. Your managing director is keen to expand his business into one of the emerging markets of BRIC (Brazil, Russia, India, China) countries. You have been asked to conduct market research into those countries and assess the attractiveness of the countries concerned and to select the best option for the initial expansion. Prepare a report to the Board on how you would evaluate the countries concerned, the market entry strategy to be adopted and the degree of global integration and localisation. Provide justifications for your recommendations. Report (25%) should include information on the following: Macro-level analysis: political/legal environment economic environment social/cultural environment, overall business climate of the country. Micro-level analysis: market size market growth rate competitors both local and foreign market similarity. Market entry strategies (consideration of options available) Exporting Licensing/Franchising Joint venture Direct investment Global integration vs localisation