Your company recently released the latest version of its flagship product. This year's version promises much longer battery life, even though the product now has many more features and a much larger display.

Unfortunately, reports are coming in that the product spontaneously catches fire. Airlines, worried about fires in flight, reacted immediately to the news by banning your product: it cannot fly. Other industries are looking into similar safety rules.

Your company's law firm has advised you say nothing about this, to protect you from possible lawsuits for product liability. Meanwhile the media is barraging the company daily looking for interviews and comment.

Describe how you would respond to the problem, knowing that 50% of your expected revenues for this year were to come from this new product.