Question
Your company spent $250,000 on marketing research that suggests a new product could appeal to a younger clientele and attract more consumers. The product is
Your company spent $250,000 on marketing research that suggests a new product could appeal to a younger clientele and attract more consumers. The product is expected to generate revenues for 4 years. You expect to sell 80,000 units at $5.00 per unit. Variable costs will be $3.00 per unit. The project will require new equipment valued at $720,000. This equipment will be depreciated to zero over 6 years using straight-line. Your tax rate is 25%. Inventory is expected to increase to $15,000 from the current level of $5,000 immediately. It will drop to $10,000 in year 3 and to $5,000 in year 4. Your current manager earns $70,000 per year. You will hire a new manager at a salary of $50,000 per year. You will also sell the equipment for $650,000 in year 4. Forecast the relevant cash flows and compute the NPV based on a discount rate of 15% (please make sure to label all of the cash flow line items). Indicate whether the project should be accepted.
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