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'Your company was just named one of the 20 best companies for customer service in your industry' . It is a good news or bad
- 'Your company was just named one of the 20 best companies for customer service in your industry'. It is a good news or bad news story?
- The appropriate tone for your message to ensure consistency;
- Thehuman side and the audience of your message.Note the scenario above states that it is a public blog. Consider who will read a public blog and who will be the primary audience.
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